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Our Name
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Luna Portra’s name is simply constructed: Luna is the Latin word for “moon,” and Portra is an abbreviation of the word "portrait."
Our founder and owner, Alex Eiseman, became enamored with the phases of the moon right around April 8th of 2024, the day when a total solar eclipse occurred and he and his family fortunately fell in the path of totality. He watched the celestial phenomenon with his wife and four kids, reveling beneath the mechanisms at work all the while.
The moon’s journey stuck out to him as an excellent metaphor for life: its progression is divided into distinct phases, and, cyclically, it always returns to its starting point, just as people do. Eiseman loved the imagery, symbolism, and terminology surrounding the moon and its phases, and so he sought to incorporate them into Luna Portra's branding.
The Portra piece ought to be self-explanatory; what we do is help our customers tell stories and show the world who they or their loved ones really are—or were. In the simplest terms, we help people create everlasting, moving, and speaking portraits.
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