​​​​​​
​​​​
Our Purpose
​​​​​
Our Mission is to connect, embolden, and honor people—both alive and departed—through the power of personal stories.
​
Our Vision is to be an industry innovator that leverages emerging technologies to re-imagine end-of-life preparations, seeking first to celebrate those who have passed away and second to console those who remain.
​​
We use our Values to drive internal behaviors and attract talent. While we welcome diverse perspectives, we seek candidates who embody our Values and hold them similarly close to their own hearts.
Our Values are:
​
Empathy: a steadfast concern for others and how our actions affect them.
​​​
Evenness: an alignment between our thoughts, words, and actions, so that we can foster the growth of trust in our valued stakeholders.
​​
Elevation: a driving desire to learn abundantly and grow vastly while always uplifting those inside and outside our organization.
​​
Evolution: an affinity for thinking contrarily and doing that which has not been done.
​​​
Enthusiasm: an alliance with the hopeful and optimistic; a belief that our lives—however transient—are worth exploring, retelling, celebrating, and honoring.
​​
​​​